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Altair Blog

Predictive Modeling, Data Analytics, Targeted Selection, Data Models, Clone Models

Clone Analytics and the NFL

 

The National Football League is an incredibly HUGE entity with each team valued at an "average" of $2.34 billion in 2016, according to Forbes (click here for article).  Teams see extreme value in data modeling, but it's helpful for businesses of all types and sizes.

Predictive Modeling, Data Analytics, Targeted Selection, Data Models, Response Models

Why Use Custom Analytic Data Models?

Are data models of value?  What do they really do?   

 

Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.  Data analytics is also known as data analysis.  (as defined by Techopedia @ www.techopedia.com.

Predictive Modeling, Data Analytics Provider, Big Data Analysis, Marketing Data, Targeted Selection, Data Models, Consumer Data Leads

Data Marketing Lead Lists Are More Relevant Than Ever

Direct Mail, Email, and Digital Advertising Should Utilize Data Marketing Lead Lists Effectively

 

"Junk Mail" is often what consumers call unwanted mail that solicits their hard earned money for a product or service they do not need or want.  That's the last thing a marketer wants to hear the product of their efforts being called.  So what is the opposite of "junk mail?"  Shall we call it "Treasured Mail" or "Valued Mail" or some other term to describe when the mail piece reaches the right...

Marketing, Data Marketing, Big Data Analysis, Consumer Behavior, Data Analytics, Actionable Data, Targeted Selection, Data Models

B2C Marketing: Consumer Interests and Buying Behavior - Data Analysis

Consumers' Interests and How They Impact Buying Behavior

 

Consumer 1 Interests include:  Extreme Sports, Health/Fitness, and Scuba Diving

Consumer 2 Interests include:  Home Ownership, DIY, and Pets

Consumer 3 Interests include:  Fishing, Gardening, and Weight Loss

Can these consumers all be good prospects for the same product or service?

The answer is....

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