Do you have a retention strategy in play?
When fishing, use of the right bait or lure, knowing the right location to cast, technique of reeling and setting the hook, and even the time of day can make for a successful outing or not.
"Flavor Profiles"....a term heard often on cooking shows when referring to the ingredients involved in a food dish. What does that have to do with sales leads?
Strategically, when you choose to use a "single source" vendor system, there will be both benefits and risk exposure that will need to be considered.
Finding sales leads and developing prospect lists can be a little overwhelming. It doesn't have to be though.
When you hear a saleperson...including data list providers...state we have the "BEST" of something, you should ask the question "Why?" and ask them to explain.
It may just be me, but there's a red flag that is raised whenever I hear "Biggest, Best, Brightest, etc...." and other superlatives used when touting a product or service. I simply want to reply "PROVE IT!" Can they prove it? Who defines best?
The American Dream......Home Ownership! Roughly 67% of Americans own their home.
"You're Pre-approved for ...." or "You're Invited to Apply for ..." offers are frequently found in your mail box. So what's the difference?
Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit products are highly effective in gaining new customers. But not all "offers" are the same.
Learning more about someone is a great way to build a stronger relationship.