Develop mailing lists or a prospect database most like your clients.
Are data models of value? What do they really do?
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements. Data analytics is also known as data analysis. (as defined by Techopedia @ www.techopedia.com.
Essential vs Desired: When developing a highly targeted prospect or sales lead list, there can be overkill in using multiple attributes that results in too few leads.
Business Owners, Marketing Decision Makers, and Sales Leadership of Companies that Sell directly to Consumers...this is for YOU.
It's our first "snow day" of 2017 here in Middle Tennessee (think Nashville) and our local meteorologists have been trying to predict when, where, and how much snow. That made me think.
Direct Mail, Email, and Digital Advertising Should Utilize Data Marketing Lead Lists Effectively
"Junk Mail" is often what consumers call unwanted mail that solicits their hard earned money for a product or service they do not need or want. That's the last thing a marketer wants to hear the product of their efforts being called. So what is the opposite of "junk mail?" Shall we call it "Treasured Mail" or "Valued Mail" or some other term to describe when the mail piece reaches the right...