Making your brand a "household name" requires a successful marketing plan, a viral online event, great products, a lot of luck, and maybe a little bit of all of the above.
When a family or individual moves, they are likely to spend more money on goods and services to establish their household as compared to non-movers. This is a group that should be targeted for many different businesses.
The old nursery rhyme "Rub-a-dub-dub" speaks of three professions...each of which would lose and gain customers due to households moving in or out of their local area. What do Marketers do to find New Movers into their area?
Health care organizations, such as hospitals, urgent care facilities and dental care practitioners, enjoy a strong return on marketing investment when they target new movers and new homeowners.
According to Community Media, these individuals are actively seeking new services as they settle into their new neighborhood. When a health care organization reaches these individuals before its competitors, the center is five times more likely to retain them as loyal patients.
According to an online article by Cameron Huddleston for Gobankingrates.com, (Click here to read article) the cost of Renting a Home vs. Owning a Home varies greatly by state...which can impact how and whom you choose to market your product or service.