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Altair Blog

Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores, Generation Z

Generational Direct-to-Consumer Marketing: Generation Z

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...

Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores, Millennials

Generational Direct-to-Consumer Marketing: Millennials

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.

Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores

Generational Direct-to-Consumer Marketing: Generation X

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally. 

Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores

Generational Direct-to-Consumer Marketing: Baby Boomers

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.

Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores

Bureau Changes Result in Higher FICO Scores

Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!

Sales Leads, Insurance Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data

When is it Time to Schedule Your Yearly Data Consult?

Just like yearly visits to a doctor, it is vital to schedule time with experts in the field of data. Data consultants and scientists are able to do full work ups on your current process to find hidden opportunities and variables.

Sales Leads, Insurance Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data

Data Leads: Non Recyclable

As Jack Johnson puts it, "...we've got to learn to Reduce, Reuse, & Recycle." Something tells us that Jack was not singing about data lists in this well thought out melody. Sales leads and marketing lists should be refreshed and updated as often as possible - and rarely (if ever) should the 3 R's apply!

 

Mortgage Leads, Reverse Mortgage, Refinance Offers, Conventional Mortgages, FHA Loans, VA Loans

Mortgage Data Lists: Did You Know...?

Mortgage providers market to consumers who have or are looking to have a mortgage. There are a variety of loan types (Conventional, FHA, VA, Reverse Mortgage) and reasons (New Purchase, Refi Cash Out, Lower Interest Rate, Lower Payment) that will find a consumer in the market for a mortgage.

 

 

 

Consumer Data Leads, Automobile Data Leads, Direct Mail Lists, Direct Mail Leads, Mortgage Leads, New Mover Leads

Direct Mail: How to Develop a Highly Effective Mail List

Direct Mail continues to work.  How can you tell?  Check your mailbox!  If it didn't work, you wouldn't continue to get direct mail offers every day.

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