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Altair Blog

Data Science, Customer Intelligence, Marketing Strategy, Customer Profiles, Persona Development, Segmentation

Customer Profiles, Segmentation, & Personas

Profiling is a word that may initially make you feel uncomfortable based on what you might read or see on television. However, profiling can also be a great tool for marketers. Profiling is key in better understanding and marketing to customers and prospects.

 

 

 

 

Direct Mail and Digital Ads, Marketing Strategy, Direct Mail Lists, Email Campaigns, Digital Ads

Building a Multi Channel Direct-to-Consumer Marketing Campaign

Direct-to-Consumer marketing campaigns are used to target specific prospects with a precise message. Getting in front of prospects on the phone, through the mail, or by using their digital footprint could make a world of difference in campaign results.

 

 

Healthcare Marketing, Retail Marketing, New Movers, Marketing Strategy

Building Brand Awareness

Making your brand a "household name" requires a successful marketing plan, a viral online event, great products, a lot of luck, and maybe a little bit of all of the above.

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