Profiling is a word that may initially make you feel uncomfortable based on what you might read or see on television. However, profiling can also be a great tool for marketers. Profiling is key in better understanding and marketing to customers and prospects.
Direct-to-Consumer marketing campaigns are used to target specific prospects with a precise message. Getting in front of prospects on the phone, through the mail, or by using their digital footprint could make a world of difference in campaign results.
Making your brand a "household name" requires a successful marketing plan, a viral online event, great products, a lot of luck, and maybe a little bit of all of the above.