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B2C Marketing: Consumer Interests and Buying Behavior - Data Analysis

Consumers' Interests and How They Impact Buying Behavior

 

Consumer 1 Interests include:  Extreme Sports, Health/Fitness, and Scuba Diving

Consumer 2 Interests include:  Home Ownership, DIY, and Pets

Consumer 3 Interests include:  Fishing, Gardening, and Weight Loss

Can these consumers all be good prospects for the same product or service?

The answer is....

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