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Altair Blog

Credit Data, Prescreen Data, Lead Lists, Pre-approved Offers, Invitation to Apply

Pre-Approved vs. Invited to Apply Offers - What You Should Know

"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox.  What's the difference between the two?


Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!


Prescreen Data, Consumer Data Leads, Mortgage Data, New Homeowners, Lead Lists, Sales Leads

Putting All of Your Eggs in One Basket

Strategically, when you choose to use a "single source" vendor system, there will be both benefits and risk exposure that will need to be considered.


Consumer Data Leads, Lead Lists, Mortgage Data, Prescreen Data, Automobile Data Leads, Marketing Data

Leads, Leads, and More Leads

Finding sales leads and developing prospect lists can be a little overwhelming.  It doesn't have to be though.

Consumer Data Leads, Marketing Data, Lead Lists, Data Quality, Mortgage Data, Prescreen Data

Mine is Better Than Yours!

When you hear a saleperson...including data list providers...state we have the "BEST" of something, you should ask the question "Why?" and ask them to explain.


It may just be me, but there's a red flag that is raised whenever I hear "Biggest, Best, Brightest, etc...." and other superlatives used when touting a product or service.  I simply want to reply "PROVE IT!"  Can they prove it?  Who defines best?



Mortgage Data, Lead Lists, Marketing Data, Prescreen Data, Consumer Data Leads, New Mover Data Lists

Marketing to Homeowners

The American Dream......Home Ownership!  Roughly 67% of Americans own their home.  




Lead Lists, Marketing Data, Data Lists, New Mover Data Lists, Consumer Data Leads, Mortgage Data, Sales Leads

Did You Know - Things to Know When Building Data Lists and Sales Leads

Finding your right prospect list can be tricky if you're not careful.  Stacking multiple criteria could be exactly what you need to do, OR it could elminate "good" prospects for various reasons.  




Mortgage Data, Lead Lists, Marketing Data, Home Values

Reaching Home Owners - Mortgage Data

Interest rates can have a dramatic impact on home sales and refinancing of mortgages.  Depending on the mortgage amount and other variables, a half point swing either way can make a huge difference in a successful transaction happening or not. 



Lead Lists, Direct Mail and Digital Ads, Data Science, Marketing Lists

Direct Mail & Digital Ads Marketing

If you're of a certain age you may remember the TV Series (or the movie version) "The A-Team" and their leader "Hannibal" Smith.  His signature quote was "I Love it When a Plan Comes Together"....which applies to Marketing plans too. 



Marketing Data, Lead Lists, Retail Marketing, New Mover Data Lists

New to Town? New Movers are Looking for You. Find Them Fast.

Would you or someone you know benefit from knowing who the "New" residents of a local area are?  New potential customers?  New residents to inform of programs or civic organizations?  

Altair Customer Intelligence, Lead Lists, Consumer Data Leads, Marketing Data, Data Attributes, Marketing Lists

Get Political on Inauguration Day - Consumer Interests

Are you looking for those prospects that have been identified as having a political interest, or have donated to a political party?  We have that data!


Okay, so I'm not going to talk about politics....sorry to disappoint. However, as a marketer, finding that right group of people that have specific interests....such as Politics.....can be done.



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