Just like yearly visits to a doctor, it is vital to schedule time with experts in the field of data. Data consultants and scientists are able to do full work ups on your current process to find hidden opportunities and variables.
Have you explored the benefits of direct-to-consumer marketing? There are a few things that you should know...
As Jack Johnson puts it, "...we've got to learn to Reduce, Reuse, & Recycle." Something tells us that Jack was not singing about data lists in this well thought out melody. Sales leads and marketing lists should be refreshed and updated as often as possible - and rarely (if ever) should the 3 R's apply!
Consumer databases are a gold mine for sales leads. Let's take a look at insurance leads for direct-to-consumer campaigns.
Having owned an insurance agency, I know the challenge of finding cost effective home insurance leads.
"Flavor Profiles"....a term heard often on cooking shows when referring to the ingredients involved in a food dish. What does that have to do with sales leads?