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Altair Blog

Consumer Data Leads, Highly Targeted Leads, Data Science, Customer Intelligence, Customer Segmentation

If You Market to Consumers...

....what customer information is missing that would help you to better understand your current customers and future customers?



Underbanked Prospects, Thin Credit File, Consumer Lending, Highly Targeted Leads, Alternative Credit Data

Flying Under the Radar - Finding the Underbanked

At times we have all likely wanted to "fly under the radar" or "go off the grid" for some reason, which means we don't want to be found or tracked.


For some people though, being under the radar or off the grid when it comes to financial loan offers can be frustrating for them AND they can be great prospects too.




Consumer Data Leads, Consumer Lifestyle, Psychograpic and Demographic, Highly Targeted Leads

Psychographic vs Demographic

Utilizing Demographic data attributes to build a marketing prospect list is very common.  When does using Psychograpic information make sense and why?


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