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Altair Blog

Healthcare Marketing, Retail Marketing, New Movers, Marketing Strategy

Building Brand Awareness

Making your brand a "household name" requires a successful marketing plan, a viral online event, great products, a lot of luck, and maybe a little bit of all of the above.

Patient Acquisition, Healthcare Marketing, Medical Marketing

2 Ways to Achieve Brand Recognition

Medical facilities need brand recognition to stand out among competitors. Brands serve as a logo that identifies a healthcare organization.




However, brands are more than just a name, as it evokes an emotional response. People will associate the brand with specific experiences and values. Lower Extremity Review Magazine explained this by providing the examples of how the company Apple conveys innovation and Volvo represents safety. A healthcare organization could stand for a number of...

Healthcare Marketing, New Homeowners, Mortgage, Homeowner vs Renter, Marketing Data, Actionable Data, New Movers

Rent vs Home Ownership - Know your New Movers


According to an online article by Cameron Huddleston for Gobankingrates.com, (Click here to read article) the cost of Renting a Home vs. Owning a Home varies greatly by state...which can impact how and whom you choose to market your product or service.  

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