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Altair Blog

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Generation Z

Generational Direct-to-Consumer Marketing: Generation Z

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Millennials

Generational Direct-to-Consumer Marketing: Millennials

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Generation X

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally. 

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Baby Boomers

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Bureau Changes Result in Higher FICO Scores

Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!

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