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Altair Blog

Data Quality, Marketing Data, Lead Lists, Mortgage Data, Consumer Data Leads, Prescreen Data

Mine is Better Than Yours!

When you hear a saleperson...including data list providers...state we have the "BEST" of something, you should ask the question "Why?" and ask them to explain.

 

It may just be me, but there's a red flag that is raised whenever I hear "Biggest, Best, Brightest, etc...." and other superlatives used when touting a product or service.  I simply want to reply "PROVE IT!"  Can they prove it?  Who defines best?

 

 

Data Quality, Marketing Data, Lead Lists, Mortgage Data, Consumer Data Leads

Marketing Data: Your Source Can Make a BIG Difference

Data Quality.  Your Data Provider May Be Costing You More Than You Realize.

 

"What's in the secret sauce"?  In the data world that can be stated as, why is one data provider's data better than another's?  Although many data providers will source their data from one or more of the leading data complilers, it's what they do with the data to add value that can be the key to your marketing campaign. 

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