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Altair Blog

Data Marketing, Actionable Data, Big Data Analysis, Data Models, Data Analytics, Consumer Data Leads, Marketing Data Leads, Case Studies, Sample Selection

Ask Why. Why? Because You Can't Believe Everything You Read!

"4 out of 5 Dentists Recommend.....Really?"


Working in the data industry is certainly fascinating.  It amazes me just how much data is available to marketers in order to find their niche prospects, or to better understand their current clients.


For example, if you wanted to find dog lovers that live in a certain zip code with a yard size of an acre or more and a household income of $75k or more...that's a piece of cake!  What about divorced sales people with an interest in religion and ...

Marketing, Data Marketing, Actionable Data, Big Data Analysis, Targeted Selection, Data Models, Consumer Behavior, Data Analytics

B2C Marketing: Consumer Interests and Buying Behavior - Data Analysis

Consumers' Interests and How They Impact Buying Behavior


Consumer 1 Interests include:  Extreme Sports, Health/Fitness, and Scuba Diving

Consumer 2 Interests include:  Home Ownership, DIY, and Pets

Consumer 3 Interests include:  Fishing, Gardening, and Weight Loss

Can these consumers all be good prospects for the same product or service?

The answer is....

Data Marketing

Data-Driven Marketing More Important Than Ever

By David Hadaway on Nov 14, 2016 5:52:38 PM

78 percent of businesses believe data contributes to new growth


Return on marketing investment is an increasingly important priority for executives. Boards do not want to keep funding efforts that aren't delivering results. Fortunately, there is a way to display tangible results: data.

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