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Altair Blog

Predictive Modeling, Data Attributes, Consumer Data Leads, Data Science, Customer Intelligence

Enough is Enough: When Over Selection Occurs

Essential vs Desired:  When developing a highly targeted prospect or sales lead list, there can be overkill in using multiple attributes that results in too few leads. 

 

 

Data Attributes, Marketing Lists, Marketing Data, Lead Lists, Consumer Data Leads, Altair Customer Intelligence

Get Political on Inauguration Day - Consumer Interests

Are you looking for those prospects that have been identified as having a political interest, or have donated to a political party?  We have that data!

  

Okay, so I'm not going to talk about politics....sorry to disappoint. However, as a marketer, finding that right group of people that have specific interests....such as Politics.....can be done.

 

 

Data Attributes, Marketing Lists, Marketing Data, Data Sci, Lead Lists, Consumer Data Leads, Altair Customer Intelligence

Determining Your Best Marketing List Prospects

3 Common Ways to Determine the Data Attributes to Use for Finding and Selecting Your Prospects.  

  

Marketers, Data List Resellers, List Brokers, Business Owners, and anyone looking to develop a prospect database or marketing list will likely use one of the three common methods below.

 

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