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Altair Blog

Predictive Modeling, Data Analytics Provider, Big Data Analysis, Marketing Data, Targeted Selection, Data Models, Consumer Data Leads

Data Marketing Lead Lists Are More Relevant Than Ever

Direct Mail, Email, and Digital Advertising Should Utilize Data Marketing Lead Lists Effectively

 

"Junk Mail" is often what consumers call unwanted mail that solicits their hard earned money for a product or service they do not need or want.  That's the last thing a marketer wants to hear the product of their efforts being called.  So what is the opposite of "junk mail?"  Shall we call it "Treasured Mail" or "Valued Mail" or some other term to describe when the mail piece reaches the right...

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