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Altair Blog

Patient Acquisition, Patient Retention, Hospital Blogs, Medical Marketing

What Providers Can Do To Retain Patients

A new patient comes into a healthcare facility, flips through a magazine in the waiting room, receives treatment for a minor health concern and then leaves. Now what? To keep new patients coming back, it's crucial for healthcare providers to employ patient retention strategies strategies. Part of why patient retention is so important is because it impacts the organization's financial stability. Retaining patients costs 90 percent less than attracting new patients, according to Healthcare IT...

Patient Retention, Medical Marketing

2 digital marketing tips to retain patients

By David Hadaway on Oct 31, 2016 4:13:19 PM

Digital marketing is here to stay. However, many healthcare marketers are late to adopt the most effective, online trends. Citing data from MarketingProfs and the Content Marketing Institute, Marketo.com, a marketing software company, reported 58 percent marketers in the healthcare industry are producing blog posts. In contrast, 74 percent of all marketing professionals across diverse industries are blogging. Additionally, compared to marketers in other industries, healthcare marketing...

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