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Altair Blog

Customer Intelligence, Customer Profiles, Segmentation, Persona Development, Data Science, Marketing Strategy

Customer Profiles, Segmentation, & Personas

Profiling is a word that may initially make you feel uncomfortable based on what you might read or see on television. However, profiling can also be a great tool for marketers. Profiling is key in better understanding and marketing to customers and prospects.





Consumer Data Leads, Highly Targeted Leads, Data Science, Customer Intelligence, Customer Segmentation

If You Market to Consumers...

....what customer information is missing that would help you to better understand your current customers and future customers?



Data Lists, Data Science, Customer Intelligence, Sales Leads, Online Counts, Custom Models, Customer Service

What are Your Service Level Expectations?

  • What level of service do you expect personally and professionally?  
  • Do they differ? If so, why? 
  • How does your expectation of service change with price...or does it?  
  • Is price related to service level and should it be?



Customer Intelligence, Consumer Data Leads, Data Science, Predictive Modeling, Data Attributes

Enough is Enough: When Over Selection Occurs

Essential vs Desired:  When developing a highly targeted prospect or sales lead list, there can be overkill in using multiple attributes that results in too few leads. 



Data Append, Enhanced Data, Customer Intelligence, Consumer Data Leads, Consumer Lifestyle

Data Enhancement - Customers and Prospects

Better, Stronger, Faster.  Not just a line from the "Six Million Dollar Man" but also how we look at almost all areas of life.  


How you view your prospects and current customers can be Better, Stronger, and Faster too. Here's why it's important and how to do it.



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