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Altair Blog

Patient Acquisition, Healthcare Marketing, Medical Marketing

2 Ways to Achieve Brand Recognition

Medical facilities need brand recognition to stand out among competitors. Brands serve as a logo that identifies a healthcare organization.




However, brands are more than just a name, as it evokes an emotional response. People will associate the brand with specific experiences and values. Lower Extremity Review Magazine explained this by providing the examples of how the company Apple conveys innovation and Volvo represents safety. A healthcare organization could stand for a number of...

Patient Acquisition, Patient Retention, Hospital Blogs, Medical Marketing

What Providers Can Do To Retain Patients

A new patient comes into a healthcare facility, flips through a magazine in the waiting room, receives treatment for a minor health concern and then leaves. Now what? To keep new patients coming back, it's crucial for healthcare providers to employ patient retention strategies strategies. Part of why patient retention is so important is because it impacts the organization's financial stability. Retaining patients costs 90 percent less than attracting new patients, according to Healthcare IT...

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