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Altair Blog

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Generation Z

Generational Direct-to-Consumer Marketing: Generation Z

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Millennials

Generational Direct-to-Consumer Marketing: Millennials

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Generation X

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally. 

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Baby Boomers

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Bureau Changes Result in Higher FICO Scores

Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!

Bank Marketing, Pre-approved Offers, Credit Data, Mortgage Data, Prescreen Data, Sales Leads, Reverse Mortgage Leads, Pre-Qualified Offers

Pinpoint Precision for Pre-Qualified Mortgage Offers

When fishing, use of the right bait or lure, knowing the right location to cast, technique of reeling and setting the hook, and even the time of day can make for a successful outing or not.

 

 

Pre-approved Offers, Credit Data, Mortgage Data, Prescreen Data, Sales Leads

Qualified Mortgage Lead Generation System

Finding Consumers that are shopping for a Mortgage is easy!  Converting them to customers is up to you.

 

 

 

Consumer Finance, Pre-approved Offers, Mortgage, Credit Data, Invitation to Apply, Alternative Credit Data, FCRA

What I Need to Know When Deciding to Make a Pre-Approved offer or Invitation to Apply offer.

What factors are necessary to consider when deciding between a "Pre-Approved" offer using credit bureau data or "Invitation to Apply" using non-credit data?  

 

Pre-approved Offers, Credit Data, Lead Lists, Prescreen Data, Invitation to Apply

Pre-Approved vs. Invited to Apply Offers - What You Should Know

"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox.  What's the difference between the two?

 

Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!

 

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