It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...
Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Millennials
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.
Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally.
Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.
Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores
Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!
Trigger Program, Credit Data, Mortgage Data, Prescreen Data, Life Events, Credit Monitoring
Do you have a retention strategy in play?
Bank Marketing, Pre-approved Offers, Credit Data, Mortgage Data, Prescreen Data, Sales Leads, Reverse Mortgage Leads, Pre-Qualified Offers
When fishing, use of the right bait or lure, knowing the right location to cast, technique of reeling and setting the hook, and even the time of day can make for a successful outing or not.
Pre-approved Offers, Credit Data, Mortgage Data, Prescreen Data, Sales Leads
Finding Consumers that are shopping for a Mortgage is easy! Converting them to customers is up to you.
Consumer Finance, Pre-approved Offers, Mortgage, Credit Data, Invitation to Apply, Alternative Credit Data, FCRA
What factors are necessary to consider when deciding between a "Pre-Approved" offer using credit bureau data or "Invitation to Apply" using non-credit data?
Pre-approved Offers, Credit Data, Lead Lists, Prescreen Data, Invitation to Apply
"You're Pre-approved for ..." or "You're Invited to Apply for ..." offers are frequently found in your mail box. So what's the difference?
Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!