Credit Data, Prescreen Data, Lead Lists, Pre-approved Offers, Invitation to Apply
"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox. What's the difference between the two?
Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!
Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores, Generation Z
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...
Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores, Millennials
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.
Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally.
Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.
Sales Leads, Mortgage Leads, Consumer Data Leads, Marketing Lists, Direct Mail Lists, Donor Lists, New Mover Data, FICO, Credit Data, Credit Scores
Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!
Mortgage Data, Prescreen Data, Credit Data, Credit Monitoring, Trigger Program, Life Events
Do you have a retention strategy in play?
Mortgage Data, Sales Leads, Pre-approved Offers, Prescreen Data, Credit Data, Bank Marketing, Reverse Mortgage Leads, Pre-Qualified Offers
When fishing, use of the right bait or lure, knowing the right location to cast, technique of reeling and setting the hook, and even the time of day can make for a successful outing or not.
Mortgage Data, Sales Leads, Pre-approved Offers, Prescreen Data, Credit Data
Finding Consumers that are shopping for a Mortgage is easy! Converting them to customers is up to you.
Pre-approved Offers, Invitation to Apply, Credit Data, Alternative Credit Data, FCRA, Consumer Finance, Mortgage
What factors are necessary to consider when deciding between a "Pre-Approved" offer using credit bureau data or "Invitation to Apply" using non-credit data?
