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Altair Blog

Consumer Data Leads, Sales Leads, Insurance Leads, Consumer Interests, Consumer Lifestyle

Use of a Consumer Database for Insurance Leads

Consumer databases are a gold mine for sales leads.  Let's take a look at insurance leads for direct-to-consumer campaigns.



Data Append, Enhanced Data, Customer Intelligence, Consumer Data Leads, Consumer Lifestyle

Data Enhancement - Customers and Prospects

Better, Stronger, Faster.  Not just a line from the "Six Million Dollar Man" but also how we look at almost all areas of life.  


How you view your prospects and current customers can be Better, Stronger, and Faster too. Here's why it's important and how to do it.



Consumer Data Leads, Consumer Lifestyle, Psychograpic and Demographic, Highly Targeted Leads

Psychographic vs Demographic

Utilizing Demographic data attributes to build a marketing prospect list is very common.  When does using Psychograpic information make sense and why?


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