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Altair Blog

Altair Consumer Intelligence, Data Science, Data Analytics, Actionable Data, Business Intelligence

Cause and Effect - or Correlation?

Are the terms "Cause and Effect" the same as "Correlation?"  Why is this important to know from a Marketing aspect?

 

 

 

Data Marketing, Actionable Data, Big Data Analysis, Data Models, Data Analytics, Consumer Data Leads, Marketing Data Leads, Case Studies, Sample Selection

Ask Why. Why? Because You Can't Believe Everything You Read!

"4 out of 5 Dentists Recommend.....Really?"

 

Working in the data industry is certainly fascinating.  It amazes me just how much data is available to marketers in order to find their niche prospects, or to better understand their current clients.

 

For example, if you wanted to find dog lovers that live in a certain zip code with a yard size of an acre or more and a household income of $75k or more...that's a piece of cake!  What about divorced sales people with an interest in religion and ...

Marketing, Data Marketing, Actionable Data, Big Data Analysis, Targeted Selection, Data Models, Consumer Behavior, Data Analytics

B2C Marketing: Consumer Interests and Buying Behavior - Data Analysis

Consumers' Interests and How They Impact Buying Behavior

 

Consumer 1 Interests include:  Extreme Sports, Health/Fitness, and Scuba Diving

Consumer 2 Interests include:  Home Ownership, DIY, and Pets

Consumer 3 Interests include:  Fishing, Gardening, and Weight Loss

Can these consumers all be good prospects for the same product or service?

The answer is....

New Movers, Homeowner vs Renter, Marketing Data, Mortgage, Actionable Data, Healthcare Marketing, New Homeowners

Rent vs Home Ownership - Know your New Movers

 

According to an online article by Cameron Huddleston for Gobankingrates.com, (Click here to read article) the cost of Renting a Home vs. Owning a Home varies greatly by state...which can impact how and whom you choose to market your product or service.  

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