Data Analytics: What is involved for finding success in Direct Marketing
Are the terms "Cause and Effect" the same as "Correlation?" Why is this important to know from a Marketing aspect?
"4 out of 5 Dentists Recommend.....Really?"
Working in the data industry is certainly fascinating. It amazes me just how much data is available to marketers in order to find their niche prospects, or to better understand their current clients.
For example, if you wanted to find dog lovers that live in a certain zip code with a yard size of an acre or more and a household income of $75k or more...that's a piece of cake! What about divorced sales people with an interest in religion and ...
Consumers' Interests and How They Impact Buying Behavior
Consumer 1 Interests include: Extreme Sports, Health/Fitness, and Scuba Diving
Consumer 2 Interests include: Home Ownership, DIY, and Pets
Consumer 3 Interests include: Fishing, Gardening, and Weight Loss
Can these consumers all be good prospects for the same product or service?
The answer is....
According to an online article by Cameron Huddleston for Gobankingrates.com, (Click here to read article) the cost of Renting a Home vs. Owning a Home varies greatly by state...which can impact how and whom you choose to market your product or service.
Definition - What does Data Analytics mean? It's more than math.