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Altair Blog

Business Intelligence, Data Analytics, Actionable Data, Altair Consumer Intelligence, Data Science

Cause and Effect, or is it Correlation

Are the terms "Cause and Effect" the same as "Correlation?"  Why is this important to know from a Marketing aspect?

 

 

 

Case Studies, Data Marketing, Big Data Analysis, Data Analytics, Actionable Data, Data Models, Consumer Data Leads, Sample Selection, Marketing Data Leads

Ask Why. Why? Because You Can't Believe Everything You Read!

"4 out of 5 Dentists Recommend.....Really?"

 

Working in the data industry is certainly fascinating.  It amazes me just how much data is available to marketers in order to find their niche prospects, or to better understand their current clients.

 

For example, if you wanted to find dog lovers that live in a certain zip code with a yard size of an acre or more and a household income of $75k or more...that's a piece of cake!  What about divorced sales people with an interest in religion and ...

Marketing, Data Marketing, Big Data Analysis, Consumer Behavior, Data Analytics, Actionable Data, Targeted Selection, Data Models

B2C Marketing: Consumer Interests and Buying Behavior - Data Analysis

Consumers' Interests and How They Impact Buying Behavior

 

Consumer 1 Interests include:  Extreme Sports, Health/Fitness, and Scuba Diving

Consumer 2 Interests include:  Home Ownership, DIY, and Pets

Consumer 3 Interests include:  Fishing, Gardening, and Weight Loss

Can these consumers all be good prospects for the same product or service?

The answer is....

Healthcare Marketing, New Homeowners, Mortgage, Homeowner vs Renter, Marketing Data, Actionable Data, New Movers

Rent vs Home Ownership - Know your New Movers

 

According to an online article by Cameron Huddleston for Gobankingrates.com, (Click here to read article) the cost of Renting a Home vs. Owning a Home varies greatly by state...which can impact how and whom you choose to market your product or service.  

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