It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.
Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!
Just like yearly visits to a doctor, it is vital to schedule time with experts in the field of data. Data consultants and scientists are able to do full work ups on your current process to find hidden opportunities and variables.
Have you explored the benefits of direct-to-consumer marketing? There are a few things that you should know...
As Jack Johnson puts it, "...we've got to learn to Reduce, Reuse, & Recycle." Something tells us that Jack was not singing about data lists in this well thought out melody. Sales leads and marketing lists should be refreshed and updated as often as possible - and rarely (if ever) should the 3 R's apply!
Profiling is a word that may initially make you feel uncomfortable based on what you might read or see on television. However, profiling can also be a great tool for marketers. Profiling is key in better understanding and marketing to customers and prospects.
Mortgage providers market to consumers who have or are looking to have a mortgage. There are a variety of loan types (Conventional, FHA, VA, Reverse Mortgage) and reasons (New Purchase, Refi Cash Out, Lower Interest Rate, Lower Payment) that will find a consumer in the market for a mortgage.
Direct-to-Consumer marketing campaigns are used to target specific prospects with a precise message. Getting in front of prospects on the phone, through the mail, or by using their digital footprint could make a world of difference in campaign results.
Making your brand a "household name" requires a successful marketing plan, a viral online event, great products, a lot of luck, and maybe a little bit of all of the above.
Underbanked is a term that has been used for many years to reference consumers that are outside of the traditional banking system. How do they differ from unbanked or subprime? How are they the same? We've got answers.