Do you have a retention strategy in play?
Marketing Sales Leads - Database Sales Leads - Sales Mailing List - Data Analytic Services - Modeled Data - Predictive Data - Response Models
When fishing, use of the right bait or lure, knowing the right location to cast, technique of reeling and setting the hook, and even the time of day can make for a successful outing or not.
Are data models of value? What do they really do?
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements. Data analytics is also known as data analysis. (as defined by Techopedia @ www.techopedia.com.
Having owned an insurance agency, I know the challenge of finding cost effective home insurance leads.
"Flavor Profiles"....a term heard often on cooking shows when referring to the ingredients involved in a food dish. What does that have to do with sales leads?
Strategically, when you choose to use a "single source" vendor system, there will be both benefits and risk exposure that will need to be considered.