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Altair Blog

Emily Baxter

Emily is a credit data guru. She enjoys researching and sharing best practices on direct-to-consumer marketing strategies in her weekly Altair blog.
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Recent Posts

Dental Blogs, Dental Practice Marketing, Marketing Lists, Dental Patient Acquisition, Consumer Data Leads, Sales Leads, Direct Mail Lists, New Mover Data, Donor Lists, Dentists, DSO

Data for Dentistry 101

Dental Service Organizations have often relied upon Rooftop Radius for new patient targeting. While this method can be effective; There is a better way. Join us as we take a deeper dive into the nuances of direct-to-consumer/direct-to-patient marketing. 

Pre-approved Offers, Credit Data, Lead Lists, Prescreen Data, Invitation to Apply

Pre-Approved vs. Invited to Apply Offers - What You Should Know

"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox.  What's the difference between the two?

 

Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!

 

FICO, Credit, Debt

New Year, New Reasons to be Credit Healthy

By Emily Baxter on Jan 2, 2018 11:52:57 AM

The New Year is upon us, and for many, 2018 will be a year of reinvention. Change can be hard, but is often very rewarding. Improving your credit score is a lot like improving your physical health, so why not focus on implementing healthy spending behavior in 2018 alongside your health goals? As with any change, improving your credit will require a step-by-step mentality. FICO scores improve with time and good behavior. Here are some tips to help you in 2018!

Direct Mail Strategies For 2018

By Emily Baxter on Dec 11, 2017 4:13:14 PM

 

Believe it or not, 2018 is only a few weeks away. These coming weeks and the weeks to follow will be filled with direct mail. Firm offers, invitations to apply, and other pieces will be filling your mailbox. If you’re sending out direct mail this season, you'd better ho-ho-hope that it is eye-catching and strategic enough to drive new business and retain existing clientele! 

Merry Marketing!

By Emily Baxter on Nov 28, 2017 2:20:32 PM

 

The holiday season often brings great cheer and happiness. It also brings great debt and stress! The first few months of the New Year are huge for companies that are making firm offers of credit. Mortgage Lenders, Banks, Consumer Lenders, and Pay Day Loan Providers need to keep their eyes open for signs that the consumer is ready to borrow. Let’s take a look at some strategies and clues that will come in handy for lenders during the holiday season and throughout 2018!

Making a List, Checking Your Score!

By Emily Baxter on Nov 15, 2017 10:46:18 AM

The holiday season can add extra stress to already over-extended schedules. Try and keep in mind that there are proven ways to manage time, bills, and credit behavior. Altair has some tips to help you keep it all in line this season!

 

 

 

 

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Millennials

Generational Direct-to-Consumer Marketing: Millennials

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Generation X

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally. 

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Bureau Changes Result in Higher FICO Scores

Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!

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