Dental Service Organizations have often relied upon Rooftop Radius for new patient targeting. While this method can be effective; There is a better way. Join us as we take a deeper dive into the nuances of direct-to-consumer/direct-to-patient marketing.
"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox. What's the difference between the two?
Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!
The New Year is upon us, and for many, 2018 will be a year of reinvention. Change can be hard, but is often very rewarding. Improving your credit score is a lot like improving your physical health, so why not focus on implementing healthy spending behavior in 2018 alongside your health goals? As with any change, improving your credit will require a step-by-step mentality. FICO scores improve with time and good behavior. Here are some tips to help you in 2018!
Believe it or not, 2018 is only a few weeks away. These coming weeks and the weeks to follow will be filled with direct mail. Firm offers, invitations to apply, and other pieces will be filling your mailbox. If you’re sending out direct mail this season, you'd better ho-ho-hope that it is eye-catching and strategic enough to drive new business and retain existing clientele!
The holiday season often brings great cheer and happiness. It also brings great debt and stress! The first few months of the New Year are huge for companies that are making firm offers of credit. Mortgage Lenders, Banks, Consumer Lenders, and Pay Day Loan Providers need to keep their eyes open for signs that the consumer is ready to borrow. Let’s take a look at some strategies and clues that will come in handy for lenders during the holiday season and throughout 2018!
The holiday season can add extra stress to already over-extended schedules. Try and keep in mind that there are proven ways to manage time, bills, and credit behavior. Altair has some tips to help you keep it all in line this season!
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Millennials. Millennials are often misunderstood and generally underestimated by their elders, however they are also the most sought after audience in the direct-to-consumer marketing world.
It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation X. Gen X'ers are a complex group of consumers that have a broad range of interests both financially and personally.
Recent changes in how the 3 major credit bureaus calculate FICO could indicate an increase in lending and spending for many consumers. Lenders should be getting ready to retain, acquire, and put in some work!