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Altair Blog

Annie Craig

Annie is a Communications student at Lipscomb University in Nashville. She loves learning the tricks of the trade at Altair and contributing to the weekly blog!

Recent Posts

Subprime Lending: What Should You Know?

By Annie Craig on Oct 20, 2017 10:25:54 AM

Subprime lending played the leading role in the 2008 financial crisis. Some say that it is only a matter of time until it happens again. History is destined to repeat itself, so what can we learn?

 

Subprime borrowers and lenders are largely credited with causing the 2008 financial crisis. This financial crisis of 2008 had an enormous impact on the United States and consumers. It caused many banks to go under, companies to go bankrupt, and played a huge part in the rise of unemployment. So,...

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores, Generation Z

Generational Direct-to-Consumer Marketing: Generation Z

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Here you will find a ton of information on how to properly market to and reach Generation Z. Generation Z is new on the scene, and they are about to start spending money like there is no tomorrow! Figuring out how to reach them is on the forefront of the minds of top marketers. As always,...

Marketing Lists, Credit Data, Consumer Data Leads, Sales Leads, Mortgage Leads, Direct Mail Lists, New Mover Data, Donor Lists, FICO, Credit Scores

Generational Direct-to-Consumer Marketing: Baby Boomers

It is more important than ever for marketers to study and understand their audiences. This 4 part blog series will outline the main generations that marketers target with direct-to-consumer campaigns. Let's start with Baby Boomers. Marketing to Boomers requires a lot of diligence, information gathering, and expertise! Here you will find some tips on how to make the most of your marketing dollars while targeting Baby Boomers.

Pre-approved Offers, Credit Data, Lead Lists, Prescreen Data, Invitation to Apply

Pre-Approved vs. Invited to Apply Offers - What You Should Know

"Pre-Approved" and "Invitation-to-Apply" offers are frequently found in your mailbox.  What's the difference between the two?

 

Lenders know that mail offers for credit cards, mortgages, personal loans, auto loans, and other credit related products are highly effective in gaining new customers. However, not all offers are the same!

 

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