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Altair Blog

Implementing Consumer-Lending Behaviors Into Your Marketing Strategy

By Nora Dillon on Jan 24, 2019 3:12:17 PM


Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders  are flocking to digital platforms hoping to transform their marketing strategies by providing consumers instant online banking and mobile offerings. However, you may want to reconsider these tactics after learning more about some of our key insights and takeaways, including how offline actions...

How To Build An Effective Acquisition Campaign: Understanding the Market

By Nora Dillon on Jan 8, 2019 7:10:00 AM


Customer acquisition campaigns are always widely talked about -- but if you're struggling to implement data-driven strategies into your campaign, it's easier than you think. Creating a full marketing plan involves many factors, but the time invested in doing market research and planning, scheduling, and ensuring all messaging is consistent across all channels is well worth it in the end. When it comes to generating the highest response rates and most competitive CPA's (cost per...

2019 Consumer Trend Report

By Nora Dillon on Dec 18, 2018 8:00:00 AM


2018 Holiday Shopping Trends

By Nora Dillon on Dec 4, 2018 7:00:00 AM


2019 Housing Market Trends

By Nora Dillon on Nov 13, 2018 6:52:00 AM


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